Growth hacking · Marketing

What's a great growth hacking strategy for a new social app?

Youcef Hakem Founder of Egamerchat Ltd - App for Gamers

June 5th, 2017

You publish a new social App to Google Play where PC and Console gamers can find each other. How would you go about growing the user base?

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on September 1st, 2017

Hi there, based on my knowledge, here are some best methods to grow your app user base, including "black" and "white" methods, all of them are also availiable for ios apps.

Cooperate with influencers

Personally speaking, it's the one of the most effective ways to grow social app user base, because most people like to follow others and be influenced by the words of some celebrities or well-known business people. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.

Build Word of mouth

Potentially the best way to get traction for your social app is through word of mouth. Not only does it create a viral effect, but people trust others to tell them about great discoveries - Most people give much more trust to their friends and families. So it is always recommended to promote your app with building word of mouth.

You can connect with your fans and customers on the other social channels they already partake in can do wonders for word-of-mouth marketing around your app. You can achieve it through the following methods:

  • Creating special prizes and raffle them away to those who share your app, post about you, or complete other tasks on their social media.
  • Tell your audience to complete a certain task (for example, invite friends to download your app)and tag themselves with contest-specific hashtags on social media in order to follow the development. Reward the winners publically.

Of course, you can invite the influencers share your activities.

Gather Positive Reviews

For a new app, the reviews are very important, because about 95% users would take reviews as an important reference factor to judge an app, and most people are tend to download an app which has much more positive reviews. You can gather positive reviews with the following methods:

  • Create a great app - If your app does not function well in the first place, you cannot expect many users or positive reviews.
  • Ask - One of the fundamental aspects of getting more app reviews is asking.
  • Add a “Review our app” plugin. This is a great way to make it simple for people to leave a review about your app; it’s just a click away.
  • Running a Contest - One of the best ways to get reviews is simply by running a contest. Choose a prize worthy of a user leaving a review.
  • Buy App reviews - You can get lots of positive reviews with this method in a short time, and it will not cost too much.

Hope these methods are useful you.

James Linden VP Business Solutions at Kochava

June 5th, 2017

Hi Youcef,

Happy to chime in here. We support a wealth of gaming customers who are looking to grow their user base thru paid, earned, and organic UA. We generally recommend starting with social influencers and bloggers in the gaming vertical to create a substantial buzz of your product/game. For the paid media side, there are thousands of mobile networks that you can run CPI (cost per install) or CPE (cost per engagement) campaigns with for paid UA. Once you've started with your major players (Google, FB, Instagram, Twitter, etc.) there are several lessor known networks like Taptica, IronSource, Liftoff that drive quality installs/post install events . You will of course want a solid attribution provider in place to measure all of this data and analytics. That's were tools like Kochava come into play.

Give me a shout if you'd like to connect.