You publish a new social App to Google Play where PC and Console gamers can find each other. How would you go about growing the user base?
Hi there, based on my knowledge, here are some best methods to grow your app user base, including "black" and "white" methods, all of them are also availiable for ios apps.
Cooperate with influencers
Personally speaking, it's the one of the most effective ways to grow social app user base, because most people like to follow others and be influenced by the words of some celebrities or well-known business people. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.
Build Word of mouth
Potentially the best way to get traction for your social app is through word of mouth. Not only does it create a viral effect, but people trust others to tell them about great discoveries - Most people give much more trust to their friends and families. So it is always recommended to promote your app with building word of mouth.
You can connect with your fans and customers on the other social channels they already partake in can do wonders for word-of-mouth marketing around your app. You can achieve it through the following methods:
Of course, you can invite the influencers share your activities.
Gather Positive Reviews
For a new app, the reviews are very important, because about 95% users would take reviews as an important reference factor to judge an app, and most people are tend to download an app which has much more positive reviews. You can gather positive reviews with the following methods:
Hope these methods are useful you.
Happy to chime in here. We support a wealth of gaming customers who are looking to grow their user base thru paid, earned, and organic UA. We generally recommend starting with social influencers and bloggers in the gaming vertical to create a substantial buzz of your product/game. For the paid media side, there are thousands of mobile networks that you can run CPI (cost per install) or CPE (cost per engagement) campaigns with for paid UA. Once you've started with your major players (Google, FB, Instagram, Twitter, etc.) there are several lessor known networks like Taptica, IronSource, Liftoff that drive quality installs/post install events . You will of course want a solid attribution provider in place to measure all of this data and analytics. That's were tools like Kochava come into play.
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