Executive summary

What's the best example of an executive summary for a consumer startup that you've seen?

Anat Baron Entrepreneur, Keynote Speaker, Filmmaker, Disruptor, Problem Solver, Human Sponge and Creative Thinker

July 23rd, 2014

I'm looking for both layout and content for a one sheet to send out for investor introductions.

erika diamond VP & GM, Energy Markets at EnergyHub

July 23rd, 2014

Hi Anat In my last company I really liked our executive summary. It was very well branded and had a lot of images that really spoke to what we were trying to convey vs cramming in a lot of text. We were very focused in presenting a succinct and compelling value proposition including key channels and market sizing. I think if you can nail those things you are most of the way there. Any existing revenue (or partnerships depending on your model) and customer data is sure to stand out. In my experience if something is truly consumer - focus on what's in it for the consumer and why they care. Hope this helps! Erika

Sandy Fischler Experiential Marketing Director | Event Producer | Event Management | Entrepreneur

July 23rd, 2014

I can share ours, send me a note privately and I'll forward it to you. We used the format from a company a mentor started, so we know it's good. 

Kate Hiscox

July 23rd, 2014


I would get started with a lean canvas and then build it from there - if you need one on top of a lean canvas that is. http://pollenizer.com/tools