Of the 300 people targeted over 200 came to the booth with the wallet and spoke to Jay. It was an unequaled success and the client was very pleased.
Totally depends on your company/focus all I would suggest is:
2. NOT online tactics if your setting is B2B
Some favourites from me - sending remote controlled car to city traders, sending cutlery and napkin to make the point that there is no such thing as a free lunch to some senior decision makers.
Like I said it’s about focus, making memorable.