Startups are great at inventing solutions that are outside the box, but a problem we all face is raising awareness and reaching out to the folks who can use these new solutions.
Call it sales or biz dev, startups have to start from scratch. What when your market is totally full of ‘noise’ where it seems every solution has all the popular answers but they really all work the same old way?
Henry Ford famously said “If I asked what the customer wanted, they would have told me ‘a faster horse’” —Sometimes startups begin with an invention solution rather than incremental changes to existing models.
Henry Ford was also 100 years ago!
— What have you seen or done that works in today’s world to go from horse to automobile?
If there was one answer to this question no one would still be asking. The real answer is "it depends." It depends on who your audience is, what other companies are doing to draw attention and maintain loyalty, and in what channels people find information about your type of solution.
A strong suggestion is that you find a small cohort of respected customers who will be willing to work with you on your development and continuously engage with you as early customers. You will make a better product, and you will have your first customers to whom you can refer.
Yes, I agree that people often do not know what they want until they're shown why they want it (horse/automobile). But to a certain degree, they also resist things that seem like any kind of risk.
Keep in mind the three elements of persuasion:
1) personal benefit
2) dramatic difference
3) reason to believe
To get someone to change their behavior with some kind of market disrupting product, you're not really selling your product. You're selling change. If you get that fixed in your head, that you're selling change, you will approach your sales differently and stop focusing on what you want people to do, but about how to get people to relax enough to make a change.
I believe in reinvent but as we know if you don't survive then you can't grow and invent .Like every one know Steve Job as Apple Founder .But less people know he is a Re-inventor.
So before doings something great work, you have to do just work for understanding and survivability in markets .
So i have plans on working amazing things which push Technology Race Up.
Its just a suggestion which may be good or not .
If you want to develop your ideas and meet the right people, there’s no better community of private members clubs than at Haurun.I began by becoming a member of a new private club for entrepreneurs which might interest you and gain you interested contacts and investment. In fact, there are nine clubs, the first, known as your ‘Home Club’ is completely free to join then for each additional club, a membership fee of only £200 per year and each with different specialisms from, art, property, travel, events, entrepreneurs, investment, tech, fashion etc.I have additional interests so I joined at the membership level of - Honorary so I’m entitled to access to four clubs which you can visit here,
I hope this is helpful as it can often be frustrating to have ideas but no one to help. That’s why I’m promoting it so much as it’s been a godsend!
I believe you’ll enjoy this as much as I am and look forward to meeting you at one of their events.