Brand Strategy · Business Design

When is licensing a smarter option than building a new product and brand?

Anthony D'Amato Looking to create and inspire

Last updated on March 9th, 2017

I have several ideas I am wrestling with, and I think a couple of them have licensing potential. Licensing a product to one or more big manufacturers may be difficult, but then again so would building a new company and brand around an idea, of course. What types of ideas make more sense for licensing?