Diane, I am in complete agreement with your insightful comments regarding the status of the film marketplace, and I applaud your "imprinting" approach to help content reach their target market.
As a Producer and Member of the Production Guild of America, I am keenly aware of the issues you have identified, both personally, and from contacts and events at the Guild with fellow producers. In fact, our initiative to create our patent pending "Swigit" (along with a suite of other direct to consumer distribution solutions and products) was also in service of empowering content creators to direct and ready access to their target markets.
As you know, since the first public showing of a movie in 1895 in Philadelphia, the basic model of attracting people to a given venue to watch a film has essentially not changed. Technology to date, has made it possible for a film to migrate from a physical venue to an online venue , e.g. destinations like Netflix, etc. . Major motion pictures, with significant P&A budgets during their theatrical run, then migrate to the likes of Netflix, who likewise invest major promotional dollars to attract viewer where they can watch movies missed in theaters, or films which became known during their theatrical windows. In this paradigm, not much changes for the indie producers and films.
Our agenda with Swigit has been to reverse the model of attracting people to a destination to view a film, to one where the film is propelled via social networks, and push marketing to find its target market - which on a global scale, exists for most produced content. Once a Swigit reaches an interested viewer (wherever they may encounter it), they are one click away from PPV transaction and watching the film. They are not moved (even if they see in as an embed code on a site), but rather everything they need to transact and watch gets created in real time (rather than being taken to a pre-existing destination) and it is done so, specific to the device they are on to insure the very best viewing experience.
Right now, we are depending on the viral and social tools for each Swigit, to be propelled to reach their target market. The assumption is that if it reaches one person with interest, the odds grow that within THEIR network there will be others and so it. The prospect of adding "intelligence" to Swigits, which is how I interpret your efforts sounds very exciting to me, and is certainly the next step in bringing desired content to its target market, rather the costly alternative. I will reach out to you directly.