Analytics · Mobile Apps

Which mobile app analytics software?

Ravi Kiran Salestech Founder, Discovery Stage Investor, Business Model Mentor, #JTBD Fan, Ex Advg CEO @ravitwo

November 2nd, 2019

From your own experience, which mobile app analytics software have you have optimal for early days of your app? Optimal = balance of richness, simplicity, price. Thanks in advance.

Tony B All knowledge is self knowledge. Keep learning. Stay hungry.

November 5th, 2019

No problem. Is GA the best suited for an Android app? eh... this is relative to your developers expertise and the goal of the product iteself. Yes, you can use GA for native applications, but it really depends on how good your dev team is at implementation and if the data captured can be structured and evaluated in a way that answers the questions you are looking to solve. This is why a data strategy and objective are important early on in the product development. In the scope of what I believe you are trying to achieve; Yes. This should get you started.

This is an important question and I want you to one thing for me. Get rid of the notion or idea of "THE BEST". What you should be looking for is "What is the best for what I am looking to achieve?" If there are specific data points in which you want to review and that weigh in future decisions, you can always do your own customized data capture with simple functions and data base.

There is and will never be a one time overall solution that is "THE BEST". This is good and bad in a matter of context. Good, in that the idea of analytics is dynamic and organic based on what you want to learn. This means that there can be true objective analytics to a set of rules and structure which is the beauty of analytics and discovery at its origin. Bad, in that it doesn't always meet you at your level of expertise or knowledge of data relevant to the cost of time and effort you can itemize to a projects budget or timeline. There will be some investment either monetary or chronologically.

If you are new to the idea of what analytics are and how they can be used; Yes, GA is a great place to start. If you have very specific information you are looking for that might be unique or less than main stream than what 3rd party tools are offering; then No. There is no finite tool that captures all info that can be used in perpetuity as a way to come back and plan better in hindsite.

GA is a free tool and can be implemented in both native OS like IOS and Android as well as web apps.

Start there and see what sort of baseline you can establish. If you don't know what you are looking for in the realm of analytics; this should give you a good start to reference and return to as you learn more. This is all free and comprehensive so you have nothing to lose if you are starting from a blank slate and unsure of where you are headed.

The next step would be to gather up professionals that can sift and filter data to answer the questions you know or may know soon on what your next move is.

Appologies on if this is a complex answer or not simplified enough. It's really not that complicated and I don't think you can go wrong if you stick with industry standards to get you off the ground and up and running. Cheers!

Ravi Kiran Salestech Founder, Discovery Stage Investor, Business Model Mentor, #JTBD Fan, Ex Advg CEO @ravitwo

November 4th, 2019

Thanks @Tony, I should have clarified. I am talking about a native android app. Is GA the best suited?

Tony B All knowledge is self knowledge. Keep learning. Stay hungry.

November 4th, 2019

Something as simple as Google analytics would be the best place to start, especially for web apps. All this is relative of course to what you want to track, but it's pretty extensive once you get under the hood.

Daniel Naranjo Full Stack Developer, #techpreneur #startup #entrepreneur #programming #bitcoin #machinelearning

November 5th, 2019

Take a look to Flurry Analitycs

Bhavesh Donga Looking for partner (Software Company - USA, UK, AUS, EUROPE)

Last updated on November 7th, 2019

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November 30th, 2020

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