Who do I turn to with a product idea?

Remember, there is quite a difference between a great idea and being making money from that idea. Theres a lot of dilgent and blatently honest activity needed before you go and make that idea into what YOU think is a great idea and saleable.

Consider this before you go any farther: Why do so many startups shut down instead of selling? Here's what is often missing:

A) Unfortunately, The startup forgets from the day of their idea that there is quite a difference between what you see as a great idea and a "needed something or other" that folks or businesses would actually spend money for. This unfounded "belief" in a market for their products is why a startup cannot sell and frankly why they do not succeed in the first place.

B) Many startups don't have the inbuilt team sales person who love to and can actually find real markets and, for the reasons of the target audiences, not the startups pitch, know how to acquire paying customers. Instead, the startup goes around pitching to everyone as a "we have this, it does this, isn't that great,buy it" and usually the answer is No. Its not a product Pitch that sells nor can it connect with what may actually be someone who, for their reason's not yours actually need the product or solution but many think that’s what works.

C) Nothing in their pre business launce exploratory other than checking with friends and colleagues most of whom have no buying power is present or was done that actually deeply and honestly analyzed 
--who were the natural target markets 
--what really are the markets issues that if solved were truly natural prospects for their "product" 
--revealed an understanding of the issues each natural target audience faced and its resulting adverse "cost" 
--understood if their idea had a real market and one that was on a large enough scale and if properly approached would say "Hey that’s me! I need that product, service, software, solution to solve my x issues so I can gain a better roi, faster production, competitive edge, leaner operating, etc. I need to call these guys now"

D) They said in justifying their reason for starting up that 
--"there are x gazillion global prospects who because of their industry they were in and or the way they do business could use the solution." 
--"If we get just 3%, we are golden" and the dove right in with development, maybe even production for that "giant" market opportunity to get their 3% share

E) they forgot to dig deeper, reveal what actual portion of that giant number they actually might logically fit into and then how exactly to ID the people to contact, how to approach them, what to say that could get powerful receptivity and how to define/implement a great acquiring paying customers approach to get those real opportunities as customers.

Thats why they cannot sell enough of what their startups are trying to offer nor make decent profits fast enough to stay alive..

The startup, lean or otherwise was based on a "great idea or tech idea" that everyone told them was great but they never really vetted the idea beyond their own thinking v a real application in real markets that real people would spend real money for nor how much of them there actually are.

Remember, there is quite a difference between a great idea and being making money from that idea

Please consider theses points and not just asking if its a good idea.
Neil Licht Founder And Chief Client Advisor, Hereweare 

- How To Acquire Customers Online Without Facing Competition 
w: http://bit.ly/idgoodprospects 
a: 57 West Main Street, Marlborough, Ma 01752