We have been working on development of a freelance market place for healthcare professionals.....idea is of on demand healthcare at patient's doorstep. The good old house calls of healthcare professionals (doctors, nurses, elderly care(geriatrics), child care professionals, physiotherapists etc etc)... the healthcare professionals are to register with us and patients to search and book their appointments online............ difference between this and the current on-demand house call portals (like pager in US) is that we don't hire doctors....We are basically uber x freelancer for healthcare professionals.
I am a single founder and I do have some constraints as well... with limitation of marketing budget the top of the list : ) obviously! Once I have gained some traction, I can always look for investment. But until that time I have to get maximum registrations in shortest time possible.
So we have a catch 22 here..... who should we target first ........... Healthcare professional registration or patient registration?
The reason for posting it in discussion is to hear your thoughts on who to target first or better! How to target both while retaining them till it is grown to its full potential!
<this was written before reading your last comment>
Paul! you have raised a very interesting question!!!! Our focus is the patients as they are our main customers.....but we can't focus on them without focusing on healthcare professionals first.........atleast the way I am looking at it!!!!
But I got your point ...clever clever!! : ) ......Creating the demand through the portal by registration of patients might end up us having unsatisfied customers with the portal if they can't find what they are looking for!! That's so far my take on it!! ...however!!! Let me ponder over a way around it!!! Suggestions obviously more than welcome!! : )