Marketplaces · Business Model Canvas

Why are web markets monetizing experts' knowledge not successful? What would make them successful?

ChrBaudry

September 9th, 2015

There are dozens of marketplaces helping people find the expert that will answer their questions for a fee. Unfortunately no marketplace seems to be successful. 

LiveNinja threw the towel and moved to something else, MyLiveExpert and many others seem to be quiet. When the expertise is provided over the phone - Clarity - it seems to be successful. But not with video-chat.

I am thinking about providing my own marketplace solution with a twist: a classroom approach and a different business model.

Before going any further, I would like to know if I am missing something. Why are the present solutions not successful? What is missing?

illoh ifeoma I Help Businesses with Social Selling, Digital Marketing, Content Marketing. Podcast host at www.MarketingKissPR.com

September 10th, 2015

First off, I think just putting together a marketplace for experts isn't enough, I've seen one of such marketplaces and it didn't have throngs of students as you would expect. Really going all out with the marketing and not expecting that because these experts have some form of fame and influence that would impact your marketplace.

The second thing I think could be missing is more like a mindset thing, where people believe, if you're already an expert that means you may not totally get me, understand where am coming from or just simply you're already rich, why would you take my little $$$.
This I've describe may not affect all cultures but it does affect some. Hope others weigh in. It would be interesting to see people's thoughts on this one.