E-Commerce · Wordpress

WordPress and WooCommerce as an eCommerce Solution

Joshua Westover Investor / Entrepreneur

February 27th, 2014

A close friend of mine asked for my help updating his existing eCommerce site (www.EssentialOilsNow.com ) from Wix.com's platform to a new eCommerce platform because Wix does not allow conversion tracking for Google Analytics. 

Does anyone have any experience or advice on using WordPress as the platform and WooCommerce for the shopping cart plugin? Pros / Cons? 

Thanks in advance!
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Kate Hiscox

February 27th, 2014

Actually don't go with anyone until we determine how many products he has. I know every store platform backwards and his decision should be based on the admin capabilities of the platform as well as the 'build a store in 7 miliseconds' approach. Which brings us back to how many products =) 

Christine Hind Operations Consultant

February 27th, 2014

Wordpress as a platform is superior to Wix given how flexible it is to customize and organize your content.  So long as you have someone moderately technically-savvy with HTML/CSS/PHP to understand how to integrate your plugins seamlessly.  

Kate Hiscox

February 27th, 2014

Okay so your friend needs a decent bulk loader. Shopify falls down there unfortunately. They'll admit it too. My advice would be BigCommerce. Bulk uploading is easy, only real difference with Shopify. Woocommerce.. It's a plugin for Wordpress. If your friend is serious about his store, build it on a dedicated store platform that has all the tools out the box, not plugins that will potentially update and fail etc. I love WP but not for ecommerce, Magento Go is another possibility (not Magento). But I'd go with BogCommerce for this for ease so he can focus on service and growth not store build and maintenance. Drop me a line if you need help. Sent from my iPhone

John Watson Virtual CMO, Strategist and Marketing Coach

April 11th, 2015

We have a WooCommerce store running well with over 150,000 products. So far it is working very well. We looked into Magento and Shopify as well and went with WooCommerce mostly because it matched our team's skill sets the best. The site has only been running for a month, so we don't have long-term experience with it yet, but so far so good.

Travis Workman Founder/President at Cognisoft

February 27th, 2014

Kate - My company implements Magento carts for customers so they don't have to be technically inclined to use it but if you are looking to manage it yourself then yes I agree there needs to be a technical person that helps out.

Joren Winge iOS Developer

February 27th, 2014

Volusion or Big Commerce. Volusion has more features but big commerce is more flexible.

Richard Weir Partner, Head of Project Management at Phoekus

February 28th, 2014

Somebody needs to create an app where you type 10-15 data points and it spits back 5 suitable ecommerce platforms. There are just so many out there. 

http://www.fitforcommerce.com these guys are in business solely to help companies find the most appropriate ecomm solution.

Joren Winge iOS Developer

February 28th, 2014

You can actually host remote images on volusion. I do it as a service for volusion customers. Its a bit tricky though. The templates are really dated though and you might want to spend a few thousand on getting a custom template. 

Kate Hiscox

February 28th, 2014

Yes, Volusion is another good option however, they don't let you remote host images. Which may not be an issue with a store this size. The only other downside to Volusion is the templates out the box are pretty clunky and dated compared with BigCommerce or Shopify. But - Volusion does have automatic purchase orders built in so that when you receive an order, you can have an email sent directly to the supplier if you are drop shipping.

Again, no offence intended in regard to Woocommerce but after 15+ years in this industry (and two successful stores), I strongly believe its better to place your business with a company that has built an ecommerce solution from the ground up and has strong admin functionality as well as design. Otherwise, you will spend your time maintaining and administrating your store instead of marketing it and servicing your customers. 

Travis Workman Founder/President at Cognisoft

February 27th, 2014

Joshua - My company does this type of integration for people. I would be happy to speak to you about this. Let me know when a good time to speak is and we can go over these items. Thanks